When it comes to business, we all know just how important the returning customer is to success. Loyal customers, who can act as a consistent source of income and a marketing tool for future business, are something every business should strive for.
Keeping returning customers can be super cost effective too! You may want to keep this just between us, but, in fact, it cost 5 times as much to attract a new customer than it does to keep an existing one. With a loyalty card program designing incentives that can keep customers coming back, but which can also act a marketing initiative for new customers, can be one way to help build a strong and steady customer base.
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